Content Creation
Writing
With a familial background in writing, Danielle began writing at a young age. It wasn’t until high school that she discovered her preferred genre — fashion and beauty journalism. For the past three and a half years, she has dabbled in creating fashion, beauty, travel and lifestyle content, exploring the different facets of each. Through this exploration Danielle has discovered a writing style that is both informal and personable while still being informative and professional. Danielle also writes for her college fashion magazine, The Manor, as a beauty editorial writer. At The Manor, she has explored a more structured and and focused type of writing which she intends to pursue inside the world of magazine journalism.
Product Photography
When Danielle started to specialize more in beauty, among her other focuses, photography became an integral part of her pieces. Through years of trial and error she discovered the techniques and craft used in taking product photos. This area of commercial photography requires attention to detail and patience to attractively and accurately portray the items featured in her posts. Danielle applies the same care to her pictures as she does to her writing to create a well rounded and professional content site.
Social Media
As Danielle was raised in the internet age and became immersed into social media at a young age, she had an instinctual understanding of how to use the different platforms to express her personality and opinions. With the creation and growth of Danielle Reine, Danielle has used social media to promote her brand, as well as advertise other brands and products. Alongside unitizing her own platforms, Danielle understands the value and necessity of communicating and connecting with other users. This allows for a brands expansion and support on multiple forms of media.
Portfolio
Danielle Reine
Created in late 2014, Danielle Reine, originally named The Queens Empire, was a platform for Danielle to explore and create any sort of creative content that interested her. Three and a half years later, Danielle Reine has transformed from a simple hobby to a brand in the making. Danielle incorporates multiple different passions into her blog, using both writing and photography to create articles and images that interest her and her community. In the early years, Danielle Reine focused largely on the fashion industry but over time, the main content of the blog has transitioned to beauty and lifestyle pieces. This transition mirrors the own evolution that Danielle experienced in her own interests.
Over the years, Danielle Reine has undergone many different transformations as a brand. With each year, Danielle learns more about what she wants for her brand, and what is necessary to get it there. As of the end of 2017, Danielle Reine is moving away from the processed and perfect characteristics that can commonly be used to describe many media sources that stem from the beauty industry and working its way toward more natural and approachable ideals.
As Danielle Reine continues to grow —with 1000-1500 views a month— Danielle has been able to reach her content and brand out to an international audience. With the diverse audience, Danielle works on creating new and distinct content that fits within her genre but stands out in the crowd. Looking forward, Danielle hopes to make her way into magazine journalism with a concentration in beauty. While she still thinks of and treats Danielle Reine as a blog, she is also beginning to transform it into an online portfolio that showcases all the different aspects of content she can create.
